Coordinated the strategy and development of Baltimore’s first multi-platform national trade and tourism campaign. The My Bmore campaign features award-winning celebrities sharing their authentic Baltimore experiences. Full page ads, spreads and inserts were designed and produced for placement in national magazines such as Ebony, Oprah, Fortune, the New York Times “T” Magazine and the Washington Post. This is in addition to digital outdoor billboards, online banners and radio/digital Pandora take overs.